
By reporter Du Guoping for Daily Business
Rainwater is often considered to be an impediment to department stores' outdoor promotion. But yesterday on the Yan'an Road, an F1 racing car employed by an alcohol manufacturer to attract the attention of potential customers took on a look of foggy beauty in the rain. It turned out that some employees had covered the surroundings of the exhibition stage with a transparent plastic film as an expedient measure to ward off rainwater. And when rainwater dropped on the film, it looked just like a man-made water screen, adding mystic beauty to the whole scene. As a result, the store was packed with window-shoppers who came to enjoy the view.
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